Timeline

October 30

1950

1950

MSI expands its product offering manufacturing sewing machine motors, clipper motors, blender motors to name a few.

November 20

1951

1951

MSI begins manufacturing universal motor Model 700 for W.W. Grainger Inc.

November 20

1961

1961

MSI builds new state of the art facility at 2801 Lathrop Avenue in Racine, WI. Including automated winders, polyester conveyor system and conveyor paint line.

November 20

1960s

MSI expands it’s product line to include vacuum cleaner motors, fuel pump motors, and medical device motors.
MSI expands the facility on Lathrop to include fully operational machine shop.

November 20

1970s

1970s

MSI expands its market capabilities into the medical device, machine tool, and appliance industry. applications including centrifuge motors, dental amalgamator, cast cutters, vending machine motors, drum pump motors, key cutters, hobby saws, jewelry fabrication, and electrical switchgear actuator motors.

November 20

1984

Motor Specialty Inc. acquired Robbins & Meyers product line from Howard Industries increasing application experience for industries including fork trucks, cranes, industrial pumps, and heater blower motors in the automotive market.

November 20

1980s

1980s

MSI begins development of our Permanent Magnet D.C. Motor Line (PMDC) to include the readily available Model 2000 and Model 3100.

November 20

1980s

1980s

MSI becomes the major supplier of flexible tool shaft motors, such as our Model 2900.

November 20

1980s

1980s

MSI partnered with our major distributor and an international soft serve ice-cream giant to engineer and implement our Model 2500.

November 20

1990s

1990s

MSI cultivated its enduring relationship as a tier 1 supplier to the world’s largest manufacturer of pipe threading machines and drain cleaning machines.

November 20

1990s

1990s

MSI rode the wave of specialty coffee vending machines, supplying motors to the world’s largest manufacturer of coffee grinding, brewing, and dispensing machines.

November 20

1990s

1990s

MSI expanded manufacturing capabilities to include both CNC machining and automated powder coating.

November 20

1996

Motor Specialty Inc. partnered with Lambert Haner in developing brushless D.C. motors (BLDC).

November 20

2000s

2000s

MSI expanded in the food service industry by partnering with the innovator of commercial blenders.

November 20

2000s

2000s

In keeping with our tradition of continued motor engineering and manufacturing techniques MSI invested in new windows-based testing equipment, automated balancing, and upgraded several field designs to include bondable magnet wire.

November 20

2000s

2000s

These many advancements, along with our experienced staff and management enabled Motor Specialty Inc. to maintain its status as an on-time top quality American manufacturer without interruption even during the trying economic times of the late 2000s.

November 20

2010-Present

2010-Present

MSI grew again alongside a uniquely American manufacturer of home and professional comfort products.

November 20

2018

MSI’s Made in America motors and design partnerships are typical of our commitment to our “Pride In Motion.”